Alain Lens

NTD Ingredients Catalog

I was lucky to count with the designer Chema M. for this job and to share ideas with him.

We faced two major challenges in this job. On one hand, to completely renew the photographic image and the old catalog design based on the late 80's. On the other; to represent and show with delicacy a massive and industrial product. To break with the previous image of the company a minimalist design line was chosen and a new corporate image was also developed.

With more than 1.000 items on sale, NTD is a leading company in Dominican Republic and Mexico, in exportation, and bakery, pastry and desert distribution.